High Art is Out of Reach? Wear Your Favourite Pieces of Art UNIQLO x LOUVRE Collaboration
"Looking for mentors and friends, go to the Louvre."
-Cézanne, the father of modern art
Affected by the COVID-19 pandemic, the Louvre Museum in France has been closed for many times since the end of last year until it reopened on May 19!
In March of this year, the Louvre announced that about 500,000 works of art will be exhibited online for free, enabling netizens to "immerse themselves" and appreciate tens of thousands of treasures of human civilization during the COVID-19 pandemic. This is also an important part of the museum's digital reform.
As an expert in collaboration, Uniqlo collabs have been pioneering in art, culture and creativity. For sure, it must also take action at this time! In order to allow more people to have the opportunity to appreciate the collection and share the art, Uniqlo’s new collaboration with Louvre Museum were born.
The Louvre (French: Musée du Louvre) is located on the North Bank of the Seine River in the center of Paris, France, and ranks first among the four major museums in the world. Founded in 1204, it was originally the royal palace of France, where 50 French kings and queens lived. It was one of the most precious buildings in the French classicism period and was famous for its rich collection of classical paintings and sculptures.
Since August 1793, the Louvre Museum of Art has officially opened to the public as a museum. It has now become a world-renowned art palace, one of the largest art treasures, and the world-renowned palace of treasures. Its overall building is "U"-shaped, covering an area of 24 hectares, and the building covers an area of 4.8 hectares. The transparent pyramid building at the entrance of the Louvre’s main entrance is the masterpiece of the Chinese-American architect I.M. Pei, which has become the symbol of the Louvre.
According to statistics, the Louvre Palace has a collection of more than 400,000 works of art from all over the world. If you look at each work for 60 seconds and 8 hours a day, it will take 75 days to visit every room in the Louvre.
Among them the statue of Venus De Milo, the Mona Lisa oil painting and the sculpture of the Winged Victory of Samothrace are known as the three treasures of the world. The French exhibited these art treasures in six exhibition halls according to their origin and type. There are the Oriental Art Gallery, the Ancient Greek and Roman Art Gallery, the Ancient Egyptian Art Gallery, the Treasure Gallery, the Painting Gallery and the Sculpture Gallery. Among them, the painting hall has the most exhibits and covers the largest area. It is impossible to appreciate all the rare treasures in one or two days. The Louvre has become a gathering place for artists from all over the world, and it also provides a global stage for these artists.
This time, UNIQLO has agreed to collaborate with the Louvre Museum in Paris. They signed a four-year partnership agreement with the aim of allowing the public to appreciate and contact these masterpieces in a more relaxed environment, and bring the joy of art in daily life. At the same time, UNIQLO will also support two programs of the Louvre like Free Saturday Nights, free admission on the first Saturday night of every month, and Mini-Discovery Tour on every Wednesday, Saturday and Sunday.
Uniqlo x Louvre Collection
The first collaboration collection "Louvre museum UT" was unveiled, creating the slogan, "Wear the Louvre and explore the world together." Wearing the Louvre? Classic paintings, ingenious cutting, you can see the masterpieces without going abroad!
The design inspiration is mainly based on the collections in the Louvre.
In the first collaboration collection, men's wear was designed around the theme "Art and Logic". It was created by prominent British graphic artist Peter Saville. He integrated the inventory number system of the Louvre’s collection and the ‘golden ratio‘ of artworks and selected the well-know classic works such as Mona Lisa, Winged Victory of Samothrace, and Venus De Milo as the inspiration for re-creation.
In his works, he used rich colors and urban graphic art techniques, combined with the Louvre artworks, to produce a combination of classical and modern artistic beauty!
The sincerity, kindness and beauty of women are subjects that human beings have been paying attention to.
The women's clothing design of this collection is mainly based on the art collections related to women in the Louvre Museum. The design is more fresh and simple. Through the smooth lines, it shows the rich posture of Leonardo da Vinci's works, simplifies the complexity, preserves the artistry and makes it more natural.
The women's clothing in this collection also reshapes the beauty between women and flowers through the combination of bright floral patterns. It endlessly enlarges a pleasant contrast, and finally makes these female images bloom vividly on T-shirts.
UNIQLO has established partnerships with iconic museums around the world over the years, and has previously organized events with the Museum of Modern Art (MoMA) in New York and Tate Modern in London.
Just as UNIQLO can collaborate with museums such as the Louvre, the Federal Self-employed Persons Program is not only for talents in the cultural, artistic, and sports related industries. You can also hold on to this opportunity!
Canada, which advocates multiculturalism, has always spared no effort in attracting overseas talents. This special immigration channel opened by the Canadian government for professionals in specific fields allows music teachers, yoga instructors, workers engaged in cultural and sports activities, photographers, craftsmen, creative workers, reporters, broadcasters, sound recorders, radio and television media workers, chief editors, translators and other paper media editors, books and literature management workers to apply, making their “maple leaf land” dreams come true.
The art collection of the Louvre itself has extremely high aesthetic value. Coupled with this collaboration with modern art, the collision of classic and modern has created a different spark, and it has also brought new vitality to the mass consumer market, which can be described as a win-win situation!
Angela Bi 毕颖
TCT Arte House, Founder
angelabi@tctandco.com
Written on June 17, 2021
