What do your glasses say about your personality?
“When people buy our frames, they’re transported into a different era, into a different character”- Jerome Mage
French designer and founder of JMM
On a sunny afternoon, away from the crowd, I walked on Abbot Kinney Boulevard, The Coolest Block in America. Shops here were rich in culture and unique in design. It is not just about shopping but letting yourself immerse in those brand stories.
Jacques Marie Mage (JMM)
is more than an optical shop
When I visited the JMM’s art gallery, I felt the romance and humanity in the air. This is a special art space created by the founder, Jerome Mage who hopes every visitor can also discover something new and feel the story of humanity.
“The store has all sorts of objects, but every object is charged with a strong story and human connection”
Image source: Forbes
Hervet Manufactcerier’s cabinetry displays, Connor Tingley's artwork and Navajo’s carpets are all strictly selected. The romantic and emotional sense in all these decorations perfectly shows the ideology of JMM.
A brand that tells stories
History and culture are sources of inspiration for JMM's creations. Inspired by American western culture and the French First Empire, all the designs include elements of destruction, harmony and abundance as well as share a vision of power, grandeur and grace.
Jacques Marie Mage X Diamond Cross Ranch
Every eyewear reconstructs these elements in its shape, colour and function. What JMM offers customers is not just a pair of glasses, but a unique experience. From decorations of the store to glasses, it tells us story after story.
"We make glasses, but there's a romance and mysticism that people love to feel, touch and talk about"
I was always confident in being a senior hipster buyer looking for something interesting, unique and worthwhile but these “walking stories” turned me into a listener and experiencer of brand stories, just like a scholar. Browsing these eyewear collections and trying them on are so relaxing.
Each pair of eyeglasses
is a tribute to traditional craftsmanship
It has been said that in Japan, to be a master of a craft, you need to spend 60,000 hours (which is equivalent to nearly 30 years) learning and practising the skills. All JMM glasses are made in Japan so you can see how it values craftsmanship and quality. All it offers is the best experience for users.
The spirit of craftsmanship goes through every detail. It is something to be proud of.
"We tried to do the best: the best materials, the best packaging, the best stories."
Traditional craftsmanship, micro-production and anti-fast fashion all make JMM glasses stand out in the market full of standardised products and become a new favourite brand of many celebrities. Brad Pitt is one of them.
Source：Facebook - Specs Optical
NFT for sunglasses
Shopping is for killing time and retail therapy is for improving mood. I bought the sunglasses and received an NFT which is tailor-made for my sunglasses. Suddenly, I did not feel guilty about spending money on shopping because I saw its connection with the latest technology and humanities. Thinking in this way you will no longer feel guilty when you see the bill. Ha ha 😆
Among all those stories of JMM,
Yellowstone attracts me the most
JMM always shares interesting photos and stories about Yellowstone on its Instagram.
As the world’s earliest experimental site for environmental protection, the landscape of Yellowstone has given JMM unlimited inspiration. They cooperated with a non-profit organisation, Yellowstone Forever, aiming to raise public awareness of the world’s most visited national park and environmental protection. Once, they invited the photographer, Jeff Brenner, to capture Yellowstone’s wildlife in the winter hoping to show the beauty of nature and wildlife.
In JMM, there are different collections with the theme of Yellowstone integrating the beauty of nature and artistic craftsmanship.
Nature is always the best teacher for us.
Carrying the past
Integrating the present
Creating the future
Visas Consulting Group is the exclusive agent of Yellowstone Club Phase III, a luxury resort village located within the Moonlight Basin master-planned community in Big Sky, Montana - near Yellowstone Club. As a world-class luxury resort, it includes a golf course, spa, five-star restaurant, a man-made beach, ski lodge, etc. You can enjoy the beauty of the four seasons and have a unique vacation. The Yellowstone Club for billionaires can help you to attain a higher social status. Also, this project is led by the king-level developer, CrossHarbor Capital. This is an excellent opportunity to quickly immigrate to the United States and obtain a green card. Yellowstone Club Phase III is definitely the winner of EB-5.
By wearing JMM's high-quality glasses, my world is covered with a romantic atmosphere and the stories behind the lenses give meaning to me. To create a wonderful moment in life, you just need to be a bit self-willed!
Angela Bi 毕颖
TCT Arte House, Founder
angelabi@tctandco.com
Written on November 24th, 2022
